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Each Tagger Profile has an overview tab, the default page that opens when navigating to a Tagger Profile.

The Overview tab gives users a summary of the content and metrics contained within the rest of the Profile in one convenient location.

The "Social Platforms" element summarizes the selected Profile's overall engagement rates and growth rates for any connected social platforms with available APIs (Instagram, Twitter, Facebook, TikTok, and Youtube).

To gain an in-depth understanding of these metrics, explore the Profile's Growth and Content Health sections.

Tagger has defined nine Tiers based on follower size. Profiles are assigned to each Tier based on where they fall in the following table:

Find Platform Tiers on the Profile by hovering over the Platform Icon within the Social Platforms section.

This section contains the most recent content from influencers across linked social platforms. By default, the content is sorted by "Latest" but may also be sorted by engagement rate. To make this change, Select "Latest" followed by "Most Engaged."

To develop a deeper understanding of the Content section of each Tagger Profile, head here.

Audience Demographics reveal a more detailed picture of the selected Profile's audience, breaking down components like age and gender. To understand the spectrum of audience demographic information offered by Tagger, head to the Analytics tab and select Audience.'

The Audience tab on a Tagger Profile contains additional demographic data such as language, race, and location metrics. Tagger offers in-depth demographic data if social profiles meet the required criteria on Instagram, Twitter, and Youtube.

Affinity data is a proprietary metric used to accomplish two tasks: find and display look-alike Profiles, and determine a Profile's Category or interest.

Affinities allow users to find similar Profiles by analyzing overlapping mentions, hashtags, and phrases used between Creator Profiles. If a high level of overlap occurs between these data points, the two Profiles are safely assumed to be talking about the same topics and, therefore, deemed similar.

To develop a deeper understanding of a Profile’s Affinities, head here.

This element is a sample of individual Profiles that the selected Profile has mentioned to develop a deeper understanding of the individuals that the target Profile talks about in the Mentions tab.

This section of the Overview tab highlights brands the selected influencer mentions across their social profiles.

To gain a deeper understanding of the 'Brands They Talk About' section, head here.

On the left side of every Tagger Profile is a panel. Here, users may find features and statistics about Creators, such as:

This analysis provides insight into the authenticity of a given profile's audience to help users make more informed decisions.

If a Profile has not had an analysis run, select "Run Analysis" on the left side of the Profile. Most analyses will surface in Tagger within 15 seconds, though more complex analyses may take up to 5 minutes.

This methodology does not penalize Creators for random, low-quality accounts that follow them. Tagger's primary focus is identifying inauthentic followers and their profiles by analyzing profile pictures, bio descriptions, number of posts, and follower/following ratios.

For Tagger to automatically pull in data through Instagram's API, influencers must have a Business or Creator Instagram Account. If an influencer does not have one of these account types, an alert message will populate on the left-hand side of their Profile, highlighted below.

There will not be up-to-date Instagram information, including likes, growth metrics, and health metrics, for any Creator Profiles displaying the highlighted messages.

Influencers on Snapchat can choose to share their first-party metrics with Snapchat's Influencer Marketing Partners. For this group of creators, Tagger is able to display additional Snap Insights data about their post performance. Information about the Snapchat Authorization Status is present on the Profile Overview, as visible below.

The Snap Insights metrics available for authorized creators include: