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Tracking Instagram Story and Tag Mentions through Meta's Messenger API
Tracking Instagram Story and Tag Mentions through Meta's Messenger API
Updated over a week ago

Thanks to Tagger's integration with Meta, you can connect your Instagram Business Accounts to track Instagram Stories and Posts in which your Brands were mentioned. Stories and Posts tracked this way will be available in your Campaigns.


Connecting your Instagram Accounts

To start tracking your Instagram Story and Tag Mentions, please go to your Integrations Tab in the Organization's settings and click on Instagram Story and Tag Mentions.

After clicking "Add Instagram Account", you will be redirected to Instagram's experience of adding your accounts. Please select the Instagram Business Accounts you would like to track Story and Tag Mentions for, as well as the Facebook Pages connected to these Instagram Accounts.

⚠️ In case you already connected Instagram Story Mentions before Mar 12th, please go through the "Add Instagram Account" flow again to grant Tagger additional Tag Mentions permissions, as well as make sure that your Stories will keep working after Apr 12th.

Please make sure that your Instagram Business Account DM settings allow third-party apps to access your messages. Here's how to do it:

  1. Navigate to Settings & Privacy for your Instagram Business Profile.

  2. Scroll down and find Messages and story replies.

  3. Tap Message controls.

  4. Make sure that Allow Access to Messages under Connected Tools is turned to ON.

Please keep in mind that without the above adjustment in your Instagram Settings, we will not be able to track your Instagram Story Mentions


Tracking Story and Tag Mentions in Your Campaigns

Once you connect your Instagram Accounts, the Story and Tag Mentions will automatically populate for all of your Creators in all of your Campaigns which fulfill both of the following criteria:

  1. Campaign's Brand Profile references the Instagram Business Account which you've connected (in this example - Tagger)

  2. AND Creator who has mentioned your Brand is hired in this Campaign.


Functionalities and Limitations

This functionality allows you to see if the Creators in your Campaign are mentioning your Brand in their Stories and Posts. You will also have a chance to see the asset of the Story for the first 24 hours from its creation, as it expires after 24 hours.

In order to comply with Facebook's requirements, there are a few limitations that you need to be aware of:

  • You will only be able to see the Story assets for the first 24 hours from their creation. This means that after 24 hours, Tagger will display a placeholder in place of the actual Instagram Story.

  • You will not have access to any first-party Story metrics like Impressions, Reach, Exits, etc.

  • The Story and Tag Mentions will only be available in Campaigns, based on the profile they mention. They will not be available on Profile and in Signals.

  • You will not have access to any Stories that fail to properly mention an Instagram account that we have appropriate permissions for. This means that stories won't be pulled based on keywords.

  • You will only have access to Stories and Posts created by Creators that are in Your Campaigns.

  • You will only have access to Stories and Posts created by Creators with Instagram Creator/Business Account.

  • You will not be able to see historical Story Mentions that were created before Your Instagram Account was connected.

Once you connect your Instagram Accounts, additional Story Mentions can be added to your existing Campaigns, as they will not be restricted by your Campaigns' keywords settings.

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