Tagger offers a centralized place to create, manage, and report on custom short-coded links. Link tracking on Tagger allows users to collect click information, which is viewable within the Campaign Summary.
Step 1:
Select the desired domain.
The domain is the initial building block of the short link. Tagger's default domain (tag.gs) is available for use and set as the default domain, but users can utilize/create a custom domain to use as well.
The example below shows a user setting up a link with the Tagger default domain (tag.gs).
Step 2:
Set up the Destination URL.
Enter the URL that Creators will send their audience to once they click on the link.
If utilizing Tagger's Shopify integration, ensure the link is in the Shopify format.
Step 3:
Toggle on Default Shortcode.
Toggling on Default Shortcode helps users understand the variance between different links and aids in organization.
The slugs or buttons will populate the data, available for use.
Most users tend to utilize Tagger's Default Shortcode feature. It enables users to decipher between pieces of content, the day the content went live, and the Creator's name. This information starts to populate as soon as any link click activity occurs.
Preview links by selecting "Preview."
Step 4:
Append UTMs.
Append UTM parameters to the destination URL, which will provide a means to obtain attribution insights through the UI of your analytics provider.
Tagger's solution comes with five standard parameters compatible with most common analytics tools, such as Google Analytics:
Source: The platform where the 'click' originated.
Medium: This is set to 'Influencer' as all the 'clicks' come from an Influencer Marketing Campaign.
Campaign: The Tagger Campaign the Creator is in that sent the 'click' to the destination URL.
Term: The handle of the Creator that sent the 'click' to the destination URL.
Content: The name assigned to the content as it is in the Tagger Campaign.
To add UTM parameters, hit the "UTM" toggle. UTM parameters are pre-set, meaning they automatically append to the links based on post-level information, such as Campaign, post platform, Creator, and content name.
Step 5:
Add a pixel code snippet.
On Tagger, pixels are added directly to the URLs that Creators give to their audience, whereas normal pixels are placed directly on a website. Meaning that, unlike other pixels, Tagger pixels fire immediately upon the link click instead of firing when users land on a website.
UTMs on Tagger provide a unique opportunity to track traffic where pixels would otherwise not be able to be placed. Users can leverage an audience in several ways, including retargeting, building lookalike audiences, deeper analysis, etc.
Step 6:
Once complete, select "Save."
Select "Reset" to restart the process.
Tagger's automated process will issue links to Creators as they are assigned content drafts.
Please note that links are case-sensitive. When distributing these links to Creators, copy them directly from this screen using the button that appears while hovering over the link.